TikTok is introducing a new feature that allows them to reduce the quantity of AI-made videos appearing in their timelines. This initiative comes as the service disclosed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global rollout. This advancement aligns with a increase in AI content, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing video streams on another major platform exclusively feature content made by AI. A significant portion of this material is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically nonsensical or surreal.
“We know from our community that numerous viewers like content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the option to increase or decrease of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The platform disclosed that there are now 1.3 billion videos on its app labeled as artificially created. Collectively, over 100 million videos are submitted to the platform daily, making AI-generated material a relatively small part of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the level of artificial media they view by using the topic control option in the application and choosing “AI-generated content”. Further subjects that can already be modified under the filter cover politics, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require content makers to identify “realistic” artificially created content, and it forbids harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the app will now attach an artificially created label to content created with its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This action is designed to deter users from seeking to evade the labeling process.
Responsible AI Funding
The company is also launching a $2m educational fund for specialists and institutions to develop informative material about responsible artificial intelligence. This project will benefit non-profit groups dedicated to training coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, amid discussion over proposals to lay off hundreds of content moderators in Britain. TikTok is planning to eliminate 439 jobs in its user protection department in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A company official clarified that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content before it has to be seen by staff. TikTok stated a notable drop in shocking and graphic content reviewed by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us operate efficiently.”
